Wine trading is increasingly popular as shown by the fact that the Liv-ex Fine Wine Exchange had a strong year, with trade up 78% on 2007. Trade was again dominated by the Bordeaux First Growths.Trade in Bordeaux was concentrated on the 2000 and 2003 vintages (accounting for 23% and 20% of trade respectively) as some of the top names turned over at reduced levels. Interestingly, trade in 2005 also increased significantly, as recent price falls of as much as 30% encouraged buyers to step in. The vintage’s 15% share of turnover was the highest we have seen since the heady days of June.
The Asian market has shown optimism despite the economic downturn. In Japan, the recent strength of the yen is a push-factor that enables Japanese to buy from Europe with less. Wine shops cleverly advertised this as one very good reason for wine lovers in Japan to buy now. Consumption continued although in a less public manner.
A new breed of rich investors and wine drinkers in China, India and Russia have sent en primeur prices so high, even bypassing the influence of the Robert Parker scores.
The tax on imported wine in Hong Kong was scrapped in March, after dropping from 80% to 40% last year, further boosting Asian demand. More specifically, there seems to be an apparent valuation paid to the brand than the quality. Lafite, for example, is particularly popular in China because of its status.
Assetton is a company that deals with wine investment on the widely-tracked wines from Bordeaux, France. We primarily trade the region’s First-Growth wines that have the best wine-growing potential, including Haut Brion, Lafite Rothschild, Latour, Margaux and Mouton Rothschild. These are the most sublime, sought-after luxury goods in the world, with the most solid, bankable track record.
Sources
Liv-ex December 2008 Report
The Impact of Credit Crunch on the Asian Fine Wine Market, from eRobertParker.com
‘Buyers and Cellars’, The Economist
The Henley Centre, Consumer Research Unit
‘The Grapes of Math’ from Investing in Liquid Assets by David Sokolin and Alexandra Bruce
